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I       AWARDING

 

We providing both qualitative and quantitative research. We focus on Field Research which emphasizes on the quality of data gathered from the field. Starting our service in 2002, We have been trusted to conduct more than 500 projects through out Indonesia from different companies and organizations.  

 

 

II     OUR  EXPERIENCES

 

Our  projects are presented in the table below:

 

2.1.  Qualitative Survey

 

 

2002

2003

2004

2005

2006

2007

2008

Focus Group Discussion

56

67

63

151

163

154

44

In-depth Interview

 

 

485

88

168

25

7

Consumer Connection/ Home Visit

 

 

 

18

151

75

64

         Note: 1 FGD consists of 8-10 respondents

 

 

2.2.  Quantitative Survey

 

 

2002

2003

2004

2005

2006

2007

2008

Home Placement Test

4.900

800

1.880

3.090

980

1.780

2.630

Central Location

 

 

45

 

200

300

 

Census

307.250

2.420

7.170

46.000 

6.400

33.000

8.750

Retail Audit

 

 

 

 

620

 

1.409

Mystery Caller

 

 

100

 

150

360

822

Mystery Shopper

 

 

124

 

 

 

10

Quantitative Survey

105

700

690

7.312

950

3.600

21.865

Traffic Counting

 

 

 

 

 

335 points

249 points

Visitor Counting

 

 

 

 

 

15 film

[4.334 present]

17 film

[6.763 present]

 

 

 

 

III   DATA QUALITY 

 

To ensure the quality of data gathered from the field, we always conduct these three following activities:

 

·         Witness

10% of total number of respondents being interviewed will be witnessed by our team leader or supervisor.

 

·         Recall

20% of total number of respondents being interviewed will be rechecked by our quality control team ---- however if it is needed, we can appoint independent quality control company.  

 

·         Check

100% of total number of respondents being interviewed will be checked by checker to ensure the consistency and clarity of data.  

 

 

OUR PARTNER:

 

Analyzing Data Services – ADS